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Mains Look book

Project Type

Photography

Date

May 2025

This project was to create a look book for a high-end Spring/Summer collection of any brand of choice. My selected brand was Mains London as I am a big fan of the brand and have a few pieces from their previous collections. The whole concept of the Spring/Summer collection was about going to school with many looks from the collection featuring tailoring shirts, bags and ties like school kits and the runway show being a set of a school hallways. Therefore, I had the idea to do my whole look book being about "the art of going to school" as a London boy I always had the best parts of my school experiences on the way home or to school, something about those big red London buses, the corner shop with a Chicken shop after school in my eyes, it perfectly sums up the proper London school experience. The shoot re-create outfits from the Spring/Summer 25 collection and being in three location shoot the bus stop, the bus and the chicken shop. Of course this is just an online version of a paper copy the printed has a similar pallet to the mains bag as to not be away from the originality of the brand. This look book I was lucky enough to show Skepta himself and I was even more lucky for him to sign the work and for him to acknowledge that the work was at a standard that even he enjoyed.

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